HVAC Plumber Marketing manages social media for clients. Our expertise includes Facebook, Instagram, Twitter, LinkedIn, and YouTube. We focus on sustainable tactics to grow your brand through social platforms. Leads from social media come from both organic and paid means. Our team of webmasters is equipped to handle all your social media management tasks and help you meet your consumers at their preferred destinations. Our social media strategy is interwoven with search engine optimization so that contractors can enjoy the collective influence of social signals from Facebook, Instagram, YouTube and other major social platforms.
Meet Your Consumers Half Way
Most of your target customers have some kind of social media presence. Whether it’s a personal Facebook page or perhaps a LinkedIn profile, there’s no shortage of prospects frequenting social channels. Establishing a presence on each platform allows you to build your brand and also increase exposure to those very consumers you’re targeting for services.
Build Your Brand
There’s no better way to build your brand than through social media. Think about the reach of YouTube videos in today’s society. Even as a contractor, if you can produce and publish a quality video explaining your services, you’ve already beaten the majority of your competitors. Furthermore, platforms like Twitter really support brand development through uses of hashtags, and mentions, which are terms that illustrate branding.
Most contractors are aware of the importance of NAP citations on business directories. But did you know that most social media websites are directories themselves? Facebook, for example, shows aggregate star ratings of local companies with Facebook Business Pages. So not only are you creating a brand for social influence, but you are also creating a citation to ensure accuracy and consistency throughout all corners of the web.
Social Media Platforms
Facebook’s organic reach is less effective than it once was, but you can still use it as a citation and an advertising opportunity. Facebook Ads are some of the most powerful paid ads in the world and allow you to target consumers based on specific demographics, all of which they enter when creating their personal Facebook page. This really allows you to narrow down your target audience when pushing an advertisement through Facebook.
As the fastest growing social platform, Instagram or IG as it’s known, can really accelerate brand development. Image and video are both popular visual content mediums and IG is built on their allure. Whether you are posting high quality images or short videos, you can develop a following on Instagram and even use hashtags to reach a wider audience. Like Facebook, IG allows for paid advertising, including “promoted posts.”
Most think of LinkedIn as a B2B networking community, and that’s a fair assessment. But contractors shouldn’t limit themselves by ignoring LinkedIn. It’s a great way to network, not only with other companies which can help create linking opportunities, but also with consumers. People with business profiles also need services like yours, and being predominantly exposed to them, creates an environment than can foster lead generation. It’s yet another signal for Google.
Because of the sheer volume of tweets per second, posts can get drowned out rather quickly. But Twitter is about more than a single post. Twitter is about building brands, networking, and connecting through hashtags. You can build your brand by attracting more followers and being optimized for SEO. When consumers see your company on Twitter, they attribute more trust and are more likely to consider using your services.
Video is the most popular content medium — even more so than images. Needless to say, YouTube is the premier video distribution platform in the world, and is perhaps the most powerful marketing channel on earth. Contractors don’t always have the most appealing videos to show, but if they provide good information with high quality recordings, people will find them. Furthermore, videos can be embedded onto your custom company website to help with SEO.